What to put on a tradesperson's website.

You don't need to be a copywriter. You need to answer the questions a customer is already asking. Here's the exact checklist for each of the three pages — steal it.

Home page checklist

• Headline with your trade + town ("Roofer in Cambridge")
• A big tap-to-call button and your number
• One line of trust: years in business, "fully insured", or your review score
• Three or four services at a glance
• The areas you cover

Services page checklist

• Each service as its own short block, in words people search ("boiler repair", not "thermal solutions")
• A "from" price where you can — it filters time-wasters
• What's included / what to expect
• A photo of real work if you have one
• A call-to-action at the bottom: "Call for a free quote"

Contact page checklist

• Phone (tap-to-call), WhatsApp, email
• Opening hours and emergency availability
• Areas covered (a short list of towns helps local Google searches)
• A simple form — name, number, what they need
• Where enquiries go (your inbox, instantly)

The trust layer that runs across all three

Reviews are the single biggest lever for winning a job. Link to your GotAPal profile so customers can see real, verified reviews, and add new ones after every job. A site that shows proof beats a prettier site that doesn't. Want this built for you? Pick your trade and we'll write all three pages around your business.