Guide
What to put on a tradesperson's website.
Updated 25 September 2026 · 5 min read
You don't need to be a copywriter. You need to answer the questions a customer is already asking. Here's the exact checklist for each of the three pages — steal it.
Home page checklist
- Headline with your trade + town ("Roofer in Cambridge")
- A big tap-to-call button and your number
- One line of trust: years in business, "fully insured", or your review score
- Three or four services at a glance
- The areas you cover
Services page checklist
- Each service as its own short block, in words people search ("boiler repair", not "thermal solutions")
- A "from" price where you can — it filters time-wasters
- What's included / what to expect
- A photo of real work if you have one
- A call-to-action at the bottom: "Call for a free quote"
Contact page checklist
- Phone (tap-to-call) and email
- Opening hours, and whether you answer out of hours (only if you do)
- Areas covered (a short list of towns helps local Google searches)
- Your address, but only if customers come to you
The trust layer that runs across all three
Reviews are the single biggest lever for winning a job. Collect them somewhere public, starting with your Google Business Profile, ask after every job, and link to them from your site. Never type testimonials onto your own site that you can't back up. A site that shows proof beats a prettier site that doesn't. Want this built for you? Pick your trade and the designer builds all three pages from your answers.
See what your site would say
Pick your kind of work: each page shows a finished example, what you'd need to have ready, and what the site is built to handle.
Common questions
What should be on a tradesperson's home page?
Your trade and town in the headline, a big tap-to-call button, one line of trust (insurance, years, reviews), your main services and the areas you cover.
Do I need prices on my website?
You don't have to, but a 'from' price on key services filters out time-wasters and builds trust. Keep it as a starting point, not a fixed quote.
Keep reading
What makes the perfect 3-page website.
Most small businesses don't need ten pages. They need three good ones that turn a Google search into a phone call.
Read →Website + reviews: the combination that wins jobs.
Being found is half the battle. Being trusted is the half that gets you paid.
Read →How to get found on Google: local SEO basics.
You don't need an SEO agency to show up locally. You need a handful of basics done right.
Read →Ready to start?
Answer a few questions and watch your three pages build. See it before you pay — £149 to launch, your own .co.uk included.