Plain-English guides for small businesses.
What makes a great small-business website, what it should cost, and how to get found on Google — written for tradespeople and local firms, not web designers.
Changing your site after it goes live.
Change the everyday things yourself, from your account. Two reviews a year by your Pal are included.
Read the guide →What makes the perfect 3-page website.
Most small businesses don't need ten pages. They need three good ones that turn a Google search into a phone call.
Read the guide →Do tradespeople need a website in 2026?
Yes, if you want work from people who don't know you yet. Here's when a website earns its keep, and when you can skip it.
Read the guide →How much does a small business website cost in the UK?
From about £250 to several thousand pounds over three years. What you're really paying for, with every price dated and sourced.
Read the guide →What to put on a tradesperson's website.
A simple, copy-paste-able checklist for the three pages that actually win work.
Read the guide →3-page vs 5-page website: which is right for you?
More pages isn't more customers. Here's how to decide what you actually need.
Read the guide →How to get found on Google: local SEO basics.
You don't need an SEO agency to show up locally. You need a handful of basics done right.
Read the guide →Website + reviews: the combination that wins jobs.
Being found is half the battle. Being trusted is the half that gets you paid.
Read the guide →Small business website examples, and why they work
Six working examples, one for each kind of small business, with the reasons they work spelled out.
Read the guide →Your web designer has disappeared. Here’s how to get your website back.
It happens more than you'd think. Here's what to check, in order, and how to make sure it never happens again.
Read the guide →How your wee site, GotAPal and ServicePay work together.
Your own site is the part you own. Everything else should point to it.
Read the guide →Who actually owns your domain name?
The five-minute check every small business should do today.
Read the guide →Websites without the monthly bill.
Subscriptions are brilliant — for the companies charging them.
Read the guide →How long does a small business website take?
The job isn't big. The process usually is.
Read the guide →A cheap website that doesn't look cheap.
Cheap should mean less faff, not less site. How to spend around 149 pounds, not 1,500, and still look the part.
Read the guide →How to choose a domain name for your small business
Short, easy to say on the phone, not someone else’s, and registered in your name. The ten-minute version.
Read the guide →One page website or three pages: which does your business need?
When one page is enough, when three pages work better, and what each costs, from a company that sells three.
Read the guide →How to make a website for a small business
Seven steps, whichever way you build it: mostly words and decisions, not software.
Read the guide →How to choose a website designer for your small business
Twelve questions to ask before you pay anyone, and the answers that should make you walk away.
Read the guide →Build it yourself on a website builder, or have it done for you?
An honest look at website builders and done-for-you sites: the time, the small print, your domain, and who fixes it when it breaks.
Read the guide →Ready when you are.
Answer a few questions and watch your three pages build. See it before you pay — £149 to launch, your own .co.uk included.