Guide
Do tradespeople need a website in 2026?
Updated 23 June 2026 · 5 min read
Plenty of good tradespeople run entirely off word of mouth and a Facebook page. It works — until it doesn't. Here's when a real website earns its keep, and when you can skip it.
A Facebook page is rented land
Your Facebook page lives on Facebook's terms. They control who sees it, they can change the rules overnight, and a new customer Googling "electrician near me" rarely finds it. A .co.uk in your own name is land you own — it shows up in Google, it works without anyone needing an account, and it looks like a real business.
Google is where the work is
When someone's boiler breaks, they Google it. If you don't have a site, you're invisible for that search — the job goes to whoever does. A simple three-page site with your trade and town in the text is how you show up. (More on that in our local SEO guide.)
Trust: looking like the real thing
A customer choosing between two tradespeople will pick the one who looks established. Your own domain, a tidy site, and visible reviews do that work for you before you've even spoken. It's the difference between "some bloke off Facebook" and "a proper local firm".
When you can skip it
If you're fully booked for the next year on referrals alone and never want a new type of customer — honestly, you might not need one yet. For everyone else who wants the phone to ring from Google, a website is the cheapest marketing you'll ever buy. You don't need a big one: three pages is plenty, from £149.
How a wee site fits the bigger picture
Your website is the front door — but it works hardest as part of a loop. Pair it with a free GotAPal profile so customers find and trust you, and ServicePay so you get paid and earn reviews. Each one feeds the next.
Free GotAPal profile
List your business on GotAPal for free — it's where customers search for trusted local trades, and where your verified reviews live. Your wee site links straight to it. Get listed free →
Get paid with ServicePay
Quote, do the job, take a card payment, and automatically ask for a review that flows back to your profile. Need more than three pages? ServicePay is the full working front door. See ServicePay →
Common questions
Is a Facebook page enough for a tradesperson?
It helps, but it won't usually show up when someone Googles your trade, and you don't own it. A simple website plus your Facebook page covers both word-of-mouth and search.
How much does a website cost for a tradesperson?
A simple, professional three-page site can be as little as £149 to launch with your own .co.uk included. See our pricing guide for the full breakdown.
Keep reading
Editing your own site.
Your site, your hands. Change the everyday stuff yourself; we handle the big stuff.
Read →What makes the perfect 3-page website.
Most small businesses don't need ten pages. They need three good ones that turn a Google search into a phone call.
Read →How much should a small business website cost in the UK?
Quotes range from £149 to £5,000 for what looks like the same thing. Here's what you're really paying for.
Read →Ready to start?
Three tidy pages and your own .co.uk, £149 to launch, drafted within 24 hours by a real person.